TIME FOR PEACE CAFÉ
The Time for Peace Film & Music Awards launched in New York in 1994 by Marion and Robert Einbeck are at the origin of the TIME FOR PEACE CAFÉ that will be the trendy place.
The TIME FOR PEACE CAFÉ will be opened in New York. It will be implemented under the direct supervision of Marion Einbeck and the team of Ducasse Conseil.
The TIME FOR PEACE CAFÉ will be designed to be a multi profitability project. The place will take advantage of the great interest of the media for the notoriety and respectability of the past Time for Peace Film & Music Awards and for all the initiatives that the organization had taken for about 20 years, such as: The LA Time for Peace Music Festival under the chairmanship of Robert Mitchum, Robert Stack, and Sam Francis. It was proclaimed 95 Time for Peace Day by the Mayor and the City Council of Los Angeles and Beverly Hill and was at the origin of the UN Peace Day or the Kenzo Time for Peace fragrance which was in 2000 one of the most important perfume sales of LVMH.
The TIME FOR PEACE CAFÉ will be a place of relaxation, to enjoy a drink or a snack break, but also an authentic and wellness place to meet with people, combining film, music, and visual arts carrying humanistic values and peace.
The interior design of Time for Peace CAFE will be conceived in assembling flat pack furniture, in order to be easily put in place in any kind of spaces and to be sold in the world under franchise.
In this perspective a series of Time for Peace CAFE products designed by Robert Einbeck will be launched (tableware, bio products, linen tablecloths and bath towel, wines and spirits, and all sorts of small furniture and kitchen utensils). A great chef will also create a TIME FOR PEACE Cake.
The Time for Peace CAFE will have a large choice of alcohol-free beverages and wines and spirits exclusively coming from organic vinicultures. Daily international newspapers will at the disposal of the clientele.
A lunch at the restaurant will be served everyday. It will propose fast food menus to be prepared following bio recipes by renowned French, United States and Europeans chefs. Marion Einbeck, Editor in Chief of the Time for Peace CAFE and author of “Carnets de Table”, an epicurean short stories book published by Assouline, is friend with a number of 2 to 3 Michelin stars chefs who are supporters of the Time for Peace mission. Marion already got nearly 100 recipes exclusively created for her and autographed to the attention of Time for Peace. A healthy and light home made intercontinental cuisine made with natural products will be served for the dinner.
A space in the Time for Peace CAFE will be dedicated to a Club where renowned and emerging artists could meet. The Club will organize parties and musical, literary and films events and concerts.
To be closer to the public, the Time for Peace CAFE will ask its clientele to participate to the launching of a variety of new Time for Peace awards such as for literature or multimedia. The clients will make the choice of the winner simply by ticking the name on a list that they will receive with the check. They will also have the opportunity to vote on one of the few large screens computers showing daily online news. The ceremony of the presentation of the awards to be held in the place where the winners are living (America, Africa, Asia or Europe) will be life broadcast in the Time for Peace CAFE and special parties will be organized at this occasion.
For keeping the interest of the international media about the activities and the development of the Time for Peace CAFE, every year a special ceremony will celebrate a great journalist who, through his articles or TV broadcast, has contributed to the promotion of peace or be involved in a constructive aspect of the evolution of the world. An international Time for Peace Media Award or Awards for News will honor him. The jury will be composed of personalities from the international media.
The opening of the Time for Peace CAFE will be organized at the occasion of the introduction of this new award that will trigger additional international press coverage.
The impact made by the media – newspapers and TV – is the best guarantee of a commercial success of the Time for Peace CAFE, and the past history of Time for Peace CAFE will help to reach the accomplishment of this objective.
First step.
design and constitution of the company to commercialize the products:
1. Conception of all prototypes designed by Robert Einbeck (furniture, tableware, lighting etc.) that will be manufactured in different countries according to the principle of fair trade (Mali, India, Turkey etc.).
2. These prototypes will also be used for the Time for Peace CAFE merchandising. A company will be formed to commercialize online the products designed by Robert Einbeck before the opening of the Café.
3. Development (interior design and architecture). The kitchen will be made under the expertise of the team of Ducasse Conseil.
4. Production of a film in virtual reality showing the project once designed,
Second step.
TECHNICAL AND ECONOMICAL FEASIBILITY STUDY AND OPENING OF THE café.
5. An expert along with Ducasse Conseil will make a technical and economical feasibility study within a 3 years period including the delay and the final cost.
6. The design studies, the merchandising and the economical feasibility will be displayed in special pages to the attention of investors with an access password on the Time for Peace Film & Music Awards website.
7. Launching of an international press release to attract possible investors for being partners of the Time for Peace CAFE.
8. Launching of the Time for Peace Online News on Internet that will show the development of the project and the activities of the Time for Peace CAFÉ.
9. Constitution of the first jury of the Time for Peace Media Award or Awards for News.
10. Introduction of the Time for Peace Media Award or Awards for News on the Time for Peace Online News, as well as in the Time for Peace Film & Music Awards magazine and website.
11. First approach of the staff (director, restaurant staff, catering and kitchen team etc.). Marion Einbeck with the team of Ducasse Conseil will make the selection.
12. Search of the best commercial space in for the Time for Peace CAFE.
Third step – Production:
1. Constitution of the company Time for Peace CAFÉ.
2. Final choice of the Time for Peace CAFE place.
3. Selection of the workforce for the major construction.
4. Interior design and finishing touch.
5. Opening and launching.